As Albania continues to attract international attention for its economic potential and natural beauty, ProCredit Bank Albania plays a key role in supporting sustainable development and fostering business growth. In this interview, Robert Tomja, Head of Business at ProCredit Bank Albania, shares insights into current market trends, the bank’s strategic priorities, and the opportunities awaiting international – especially German – businesses in Albania.
What market trends are you seeing in Albania?
Tourism in Albania is on a strong upward trajectory. The country is gaining international recognition for its pristine beaches, rich cultural heritage, and authentic experiences. Beyond the well-known coastal destinations, there’s growing interest in eco-tourism, rural retreats, and cultural excursions. This diversification is supported by ongoing infrastructure improvements such as enhanced road networks and upgraded airports and a national commitment to sustainable, high-quality tourism development.
In the construction sector, Albania is witnessing a rise in both residential and commercial projects, particularly in urban centres and coastal areas. This growth is closely linked to the tourism boom, which is driving demand for new facilities and services. Public infrastructure is also being modernised, with urban redevelopment initiatives aimed at supporting long-term economic growth. Additionally, there is a shift toward modern construction techniques and sustainable practices, encouraged by streamlined regulations and improved financing options. Together, these developments are creating a positive cycle: tourism fuels construction, which in turn enhances Albania’s appeal and investment potential.
What makes Albania special for companies seeking business there?
Albania offers a compelling environment for business expansion. The country’s steadily improving infrastructure, and a supportive regulatory framework make it attractive for investors. Moreover, the Albanian government’s strong focus on renewable energy and sustainable development has created favorable conditions for both local and international companies looking to establish or grow their presence in the region.
Can you share a recent success story from ProCredit Bank Albania
At ProCredit Bank Albania, we are deeply committed to supporting small and medium-sized enterprises (SMEs). One of our recent highlights is our leadership in financing renewable energy initiatives. We have successfully funded seven renewable energy projects, each contributing to CO₂ emissions reduction and helping diversify Albania’s energy sources. These efforts reflect our dedication to sustainability and our role in promoting responsible economic development.
Which priorities do you see for your bank for the next year?
Building on our strong foundation as a trusted SME bank, ProCredit Bank Albania aims to expand further into the microenterprise segment. Our strategy involves combining our efficient digital business model with the personalised advisory support provided by our branch teams. This hybrid approach allows us to serve a broader client base while maintaining the high-quality service we are known for.
Which opportunities do you see for German businesses in Albania?
German businesses are well-positioned to succeed in Albania, especially with the support of a reliable partner like ProCredit Bank Albania. Our reputation as a trusted German bank enables us to facilitate a smooth market entry and operations for German companies. We offer tailored financial solutions and cross-border transaction support, helping these businesses thrive while contributing to Albania’s economic progress.
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